What is Matcha? The Complete Guide to Japan’s Legendary Green Tea
Matcha has captivated tea lovers around the world with its vibrant green color, rich umami flav...
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Sae-doki / Nagi-toki
"Saetoki" means "the dawn moment when the senses sharpen and everything feels vividly clear."
"Nagitoki" evokes "a quiet night when the heart settles into tranquility."
Our Series
Sae-doki（冴時）
"Sae-doki" is a matcha crafted to refine your senses and deepen your concentration.
Just as the morning sunlight pouring in, it flips the "ON" switch for your mind and body.
The vibrant color and crisp, awakening aroma of the matcha clear your senses and prepare you for a fresh start.
Nagi-toki（凪時）
"Nagi-doki" is a Hojicha for releasing the day's tension and attaining deep peace.
Like the soft glow of the moonlight, it guides your mind and body into the "OFF" state.
The gentle, calming aroma of the Hojicha tenderly wraps up your 'ending'.
継承 (Keishō)
The soul of one hundred and fifty years, passed down.
Our tea leaves are cultivated on a historic farm in Shizuoka, a tradition spanning over 150 years.
This is not just a measure of time; it is the collective 'soul' of artisans—who have spent their lives devoted to the tea plant, sensing the earth and communicating with the weather—that is infused into every single leaf.
The brilliant green of 'Sae-doki' and the deep, roasted aroma of 'Nagi-doki' stand firmly on this unshakable bedrock of tradition.
深化 (Shinka)
Tradition and Innovation. The Intensity to "Submerge" in a Latte.
We have taken the inherited tea tradition and added an innovation we call "Deepening" (Shinka).
Our 'Sae-doki' Matcha delivers a more powerful aroma and umami. Our 'Nagi-doki' Hojicha offers a richer, more profound roasted fragrance.
This is an unparalleled intensity—a difference you can taste in a single sip.
Whisked with hot water, their potent character stands out clearly. Yet, when combined with milk, their true depth emerges.
They do not simply blend in. They do not get "lost" in the milk's sweetness; rather, they enhance that sweetness and allow the tea's aroma to "blossom." The smoothness draws out the tea's natural umami.
It goes beyond the traditional boundaries of usucha and straight tea, offering a depth and versatility that meets the diverse tea experiences of today.
This is the ultimate proof of the "authenticity" of a 150-year-old tradition.
Recommended Product
Sae-doki 【Kiwami】冴時【極】（さえどき・きわみ）
￥2,800(30g)
Features
The highest-grade Matcha that delivers ultimate awakening. Its brilliantly clear umami and aroma, completely free of impurities, will sharpen your focus. For those truly special moments.
How to make
Enjoy the deep flavor fully with the traditional whisking method. First, knead with a small amount of hot water, then whisk to create a smooth texture and highlight its unique character.
Nagi-doki 【Gold】凪時【金】（なぎどき・きん）
¥2,800(30g)
Features
The highest-grade Hojicha that delivers exceptional tranquility. Roasted using only first-picked tea stems with the delicate skill of our master roaster. Characterized by a sweet, caramel-like aroma and a profound richness that deeply relaxes the body and mind. For truly special nights.
How to make
Steep a concentrated amount with a small volume of water to savor the aroma quietly. Slowly extracting with 80°C (176°F) water brings out the maximum potential of this Hojicha's multi-layered fragrance.
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INSIGHTS AND STORIES
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